Take a look at some of the latest Tillamook TV Ads as part of their new TV campaign to celebrate their cheese winning “The World’s Best Medium Cheddar Cheese” in 2010 at the World Champion Cheese Contest.
This was the first Tillamook commercial I saw on TV, and when I first saw the commercial I didn’t know what to think of it. At first I was so excited to see a product I am so passionate about finally on TV, but at the same time the commercial wasn’t that interesting to me and I was a bit disappointed at their presentation of a product that I love so much and which tastes so outstanding. Luckily, this commercial I saw was the first of its kind for Tillamook and so I gave the commercial some slack as the Ginny pig of their new TV campaign to promote the cheese that had just won “The World’s Best Medium Cheddar Cheese”. Afterwards, though, I thought that their commercials improved – either that or my bias for the cheese brain-washed me into liking their commercials. My favorite commercial so far in their campaign is “Potatoes love Tillamook”
I like the way these commercials were put together. I think that they are creative and unique and by being creative and unique are able to catch the attention of their audience where ever they may be. I think that the commercials are also consistent with the image the company portrays over the other media through which they advertise (i.e. Facebook, Twitter, Flickr, and Tillamook.com). That, I believe is important, so that there is no confusion as to what kind of company Tillamook is; a farmer owned, all natural, family friendly company with a unique culture of its own (no pun intended), in love with the products they make and serious about being the best out there. It was this uniqueness that drew me to the cheese when I first became a fan and has kept me hooked since.
Does anyone have some new commercial ideas we can send Tillamook’s way?
To find out more about Tillamook and their amazing dairy products visit Tillamook.com. You can also find them on Facebook, or follow them on Twitter. Discover the taste of Tillamook at WinCo, Macey’s or A fresh Markets, you and your taste buds will not be disappointed!